How to use microdata – Ep: 12


How is Google so smart that it can pick out (and sometimes link) specific bits of content as ratings, images, related pages, events, etc.? Does someone populate Google with that information? Nope! It’s through the magic of microdata! Microdata tells search engines, like Google, what the information on your website is. Whether it’s an address, an image, ratings, or upcoming events, microdata will tell search engines exactly what they need to know so your information is displayed properly in search results. Find out more about microdata and how you can use it on your website to improve your SEO in this week’s episode!

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Read through the full list of schemas you can use: http://schema.org
Test your microdata: http://www.google.com/webmasters/tools/richsnippets

2:51 – The standard of microdata – Schema.org
4:16 – What exactly is microdata?
4:40 – Examples of microdata on Schema.org
11:26 – Using the rich snippet testing tool