How to Create Breadcrumbs in Google with JSON-LD Markup


Increase your Google listings click-through rate (CTR) and help search engines catalog your website’s directory structure using breadcrumbs. Learn how JSON-LD, RDFa and microformats can make implementation a breeze, from schema.org or other standard.

Breadcrumbs may also help users reverse-navigate your website as opposed to using the navigation and starting from the beginning.